EquipmentLoop becomes Infobric Equipment

EquipmentLoop, founded in 2017, is the first independent digital service for efficient and sustainable machine and equipment management. The company was acquired by Infobric Group in 2020 and will now rebrand to Infobric and change the product name to Infobric Equipment.

The rebranding to Infobric Equipment goes hand in hand with the ambition to work more tightly with other Infobric solutions and deliver integrated, digital solutions that empower efficient and sustainable construction sites. Together there are endless possibilities to seriously impact the entire construction industry.

- By rebranding to Infobric Equipment, we clarify our value proposition and enable even more collaboration and common offerings going forward. We have since the beginning of this year developed new offerings together with Infobric Fleet, and by sharing the same name we can accelerate those even further. We are proud of the brand that we have built, and I really look forward to start sharing all the exiting stuff we have in the pipeline with existing and new customers, says Simon Fogbring, BA Manager Infobric Equipment.